About Us

Divine Purity is the result of exercising faith, finding purpose, and being obedient to my inner voice. I simply answered my calling.

I became pregnant with Divine Purity during the time my husband and I cared for my grandmother, Elcie. Shortly after she moved in with us - she was diagnosed with several life threatening diseases and was given six months to live. We did tons of research, and we decided to try a holistic approach to maintain her health. And it worked!!! She lived for an additional two years from just changing her diet. She left this earthly realm in November 2011.

Divine Purity was birthed in April 2012. You see, during the precious time that was spent nurturing my grandmother, I also learned to nurture and care for myself. I stopped relaxing my hair and started researching and making products for my own natural, ethnic mane, never with the intent to ever sell them. However, God had other plans. I had no idea that my life was about to change drastically. Throughout the years, I continued making my handmade self-care goodies, and that led me to The Chattanooga Market, and a whole new world emerged...

On October 31, 2014 - I quit my job as a high-risk loan processor to pursue Divine Purity full time. I went from being a full-time employee to a full-time entrepreneur within a matter of weeks. All unplanned. Not only did it feel insane, it felt right, scary, amazing, and daring all at the same time. I had to exercise faith like never before, but deep down inside, I knew I was on the right track.

Throughout the ups and downs of entrepreneurship, we have successfully built a trusted plant based SELF CARE line that ranges from shower aromatherapy, lotions, raw sugar scrubs to coconut wax candles and more. We use ingredients that are pure and simple.

I, too, lead a kind of busy lifestyle; not only am I a full-time entrepreneur, but I'm also I full-time wife, and mother. I know how easy it is to get caught up in the day to day duties and forget to check in with SELF. Taking time to care for ourselves is essential. We can't pour from an empty cup. So, it's imperative to carve out that time. At Divine Purity, I am devoted to handcrafting healthy products that are both cleansing and nurturing to the mind, body, and soul.



 Cassandra Tucker

Visionary + Maker of Divine Purity